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Facebook's targeting capabilities are unrivalled in the digital marketing space. The social media giant has 2.45 billion monthly active users, which provides marketers with a massive pool of potential customers to target. But Facebook's targeting capabilities go beyond just demographics. The platform allows marketers to target users based on their interests, behaviours, and even life events. This makes it possible to laser-focus your ad campaigns for maximum impact. This blog post will deeply dive into everything you need to know about aks social media . We'll cover the different targeting options available, how to create a targeting strategy and real-world examples of successful Facebook targeting campaigns.  What is Facebook Targeting? Facebook targeting refers to narrowing down your Facebook audience using specific criteria. This allows you to target your ads at users more likely to be interested in what you sell. Facebook offers a variety of built-in targeting options, ...